Burnett Foundation Aotearoa

The transition from the New Zealand AIDS Foundation to Burnett Foundation Aotearoa marked the organisation’s biggest identity shift in more than three decades.

As the in-house designer, I worked closely with Special Group and internal stakeholders throughout the rebrand, helping bridge organisational strategy, community needs and creative execution.

Following the launch, I led the brand rollout internally, translating the new identity into a practical visual system across campaigns, digital, print and organisational touchpoints.