Sweat with Pride
Creative Direction | Branding | Digital | Print
A bold identity that turned breaking a sweat into something worth celebrating.
Sweat With Pride is a nationwide fundraising campaign that gets Aotearoa moving in support of HIV prevention and health promotion.
As Brand Designer, I built the identity from the ground up, developing the logo, visual system, colour palette, typography and brand language, before rolling it out across social, digital, print, merchandise and events.
As the campaign grew, the identity became the foundation for a national campaign developed with FCB New Zealand. The work was recognised with Bronze at the Best Design Awards in the Public Good category.
