SNAP CRACKLE POP

Snap Crackle Pop is POOF DOOF’s dedicated pop night, a playful, high-energy celebration of big tracks, pop icons and guilty pleasures.

Running two to three times a month, the event needed a personality of its own within the wider POOF DOOF brand. The challenge was creating an identity that felt instantly fun and recognisably pop, while remaining flexible enough to change with each edition and the constantly shifting world of pop culture.

I developed a bright and playful identity built around a bold new logo, expressive colour palette and a flexible visual system that doesn’t take itself too seriously.

Pop icons sit at the centre of the creative, with featured artists changing between events to immediately communicate the sound and personality of each night. Combined with bold typography and vibrant colour, this allows every edition to feel different while maintaining a recognisable Snap Crackle Pop identity.

Alongside the logo and broader branding suite, I created adaptable social media templates designed to make updating each event quick and consistent. The result is a flexible sub-brand with a personality that is playful, familiar and unmistakably pop.