SNAP CRACKLE POP
Branding | Digital
A playful identity made to move as fast as pop culture does.
Snap Crackle Pop is POOF DOOF’s dedicated pop night. A high-energy celebration of big tracks, pop icons and guilty pleasures.
I developed a playful identity built around a bold new logo, vibrant colour palette and a flexible visual system. Rotating pop icons sit at the centre of each edition, immediately communicating the sound of the night while keeping the creative fresh and recognisably Snap Crackle Pop.
The identity extends across digital, motion and social templates, creating a system that’s easy to update without losing its personality.
