Yasss Queens Park

A colourful celebration of queer community, built around the people who make it.

Yasss Queens Park Festival brings LGBTQIA+ pride to the heart of Moonee Ponds, combining the energy of a queer festival with the warmth of a local community event.

I led the creative direction and developed the identity from concept through to rollout, building a bold and playful visual language around expressive typography, vibrant colour and custom illustrations that put the community at its centre.

The identity came to life across print, digital and motion, extending into the festival itself through signage, wayfinding and stage graphics.