Zaddy Crafts
Branding | Digital | Motion | Print
A playful identity for a creator who takes their craft seriously, but never themselves.
Zaddy Crafts is the brand identity of crochet creator Crochet Me Zaddy, aka Zac. The goal was to create a bold, recognisable identity packed with personality, while remaining flexible enough to grow with the brand across social content, patterns, products and merchandise.
