POOF DOOF Summer Campaign
Branding | Digital | Motion | Print
No headliners. No hype. Just one message: every Saturday night.
Heading into summer and Midsumma Festival, POOF DOOF needed to cut through a packed events calendar with one simple message: we’re here every Saturday night.
I led the seasonal campaign from concept through to rollout, creating a stripped-back direction that put the POOF DOOF name front and centre. Bold, poster-inspired typography was paired with imagery celebrating the diversity of the club’s community, with identities intentionally obscured to evoke the anonymity and mystery of nightlife.
Running across December and January, the campaign extended across digital, motion and print.
