For the Queer PHOTO Festival of Queer Photography, presented in partnership with Midsumma and PHOTO 2024, I developed a series of digital advertising assets to promote the festival across social media. Working within the existing brand identity, I created two campaign variations in both 30 and 15 second formats, adapting the visual language for motion while maintaining consistency with the festival’s established look and feel.

Using a combination of still photography, limited video footage and motion design, the campaign brought static imagery to life through considered animation and pacing. The focus was on extending the existing brand into motion, creating engaging promotional assets that highlighted the festival while remaining true to its creative vision.

The final campaign delivered a cohesive suite of digital advertisements that balanced storytelling, accessibility and visual impact across multiple platforms.