The POOF DOOF Summer Campaign 2026 was the first time I led a full seasonal campaign from concept through to rollout, designing across digital, motion, and print with complete creative control.

The campaign focused on reinforcing the strength of the POOF DOOF name and simply reminding audiences that we were there every Saturday night. The imagery highlighted the range of people who make up the community around the club, with each photo selected to reflect the diversity of attendees while partially obscuring identity to create a sense of mystery and anonymity. A direct CTA, “Every Saturday Night”, remained consistent throughout the campaign.

Running across December and January in the lead-up to Midsumma Festival, the visual direction referenced bold club and rock poster typography, keeping the POOF DOOF branding large and central across every asset.