Yasss Queens Park Festival was an opportunity to lead the creative direction for a community-focused festival celebrating LGBTQIA+ pride in the heart of Moonee Ponds. I developed the visual identity from concept through to rollout, delivering a cohesive campaign across print, digital, motion, signage and event collateral.

The creative direction balanced the energy of a contemporary festival with the warmth and inclusivity of a local community event. Bright colours, bold typography and playful graphic elements created a recognisable identity that felt welcoming, accessible and celebratory, while reflecting the diversity of the people the festival was designed for.

Working closely with stakeholders, I ensured the identity carried consistently across every touchpoint, from social media and promotional assets through to wayfinding, stage graphics and on-site experiences. The result was a cohesive visual language that helped establish Yasss Queens Park Festival as a vibrant, community-driven celebration of queer culture.