Sweat With Pride was a nationwide fundraising campaign for the New Zealand AIDS Foundation (now Burnett Foundation Aotearoa), encouraging LGBTQIA+ communities across Aotearoa to get active, raise funds and support HIV prevention and health promotion.

As Brand Designer, I created the identity from the ground up, developing the logo, visual identity, colour palette, typography and brand language that shaped how the campaign was recognised across every touchpoint. During the campaign’s first year, I was solely responsible for designing and producing all creative assets across print, digital, social media and event collateral, ensuring the brand remained consistent as it grew.

As the campaign evolved, we partnered with FCB New Zealand, who developed a national marketing campaign using the brand identity I had established. The project went on to receive a Bronze Best Design Award in the Public Good category, recognising the strength of the campaign and the collaborative effort behind it.